“The screen industry should be fair… for everyone.”
our purpose
We believe in the transformative power of storytelling and we believe that power belongs to everyone. Yet the data tells a different story…
At the current rate of progress, gender parity in UK film will not be achieved until 2049.
In 2024, only 16% of the top 250 grossing films were directed by women.
In the UK, just 20% of films released that year were directed or co-directed by a woman.
Behind the camera, women make up fewer than 10% of senior roles in some departments.
And the picture is even starker for women of colour, who in 2024 directed just 5.3% of top-grossing films globally.
The Geena Davis Institute on Gender in Media found that despite progress in some areas, female characters still make up only 37.8% of all characters on screen in family films.
And yet the commercial case for female-led storytelling is undeniable.
Wonder Woman (2017), directed by Patty Jenkins, grossed over $824 million worldwide, the highest-grossing film by a solo female director at the time.
Barbie (2023), directed by Greta Gerwig, shattered that record entirely, becoming the first film solely directed by a woman to gross $1 billion globally, ultimately earning over $1.4 billion worldwide and becoming the highest-grossing film of 2023.
Female-led stories, told by women, are not a risk, they are a proven commercial and cultural force.
